Monster Toys
Monster Toys is a company with a long history of producing kids’ action figures and toys. The company was looking for a new toy and packaging to distribute across toy stores and other retailers.
The objective of this project was to entice the target audience of children by including sensory features such as sight, feel, smell, hearing, and taste. Building the package from scratch gave me the creative freedom to achieve the objectives that were set by the client. The front of the package aimed to capture the facial features of the monster’s face by having the eyes sticking up past the top of the box and the creative use of textured type. On the side of the package, there are instructions for how to use the oven-bake clay as well as what to expect inside. Once opened the consumer is immediately greeted with their monster and underneath the figurine, 7 pieces of clay are stored to achieve a clean compact package.
