Mackillop Family Services
In 2022, I was honoured to work alongside the not-for-profit organisation The Mackillop Family Services to deliver and design a campaign for International Care Day titled ‘Break the Stigma’.
International Care Day is the world’s biggest celebration of children who grow up in foster or residential care. Each year the purpose is to take a moment to reflect on your understanding of children in care and celebrate the outcomes they achieve, despite a challenging start to their lives.
Through all the touchpoints a strong presence of unity and consistency was achieved by using 2 overlapping circles which represent Venn diagrams. The meaning behind the Venn diagrams is to visually represent the two separate parties involved in the foster care process and how they would combine, connect, and create similarities when they intersect.
International Care Day is the world’s biggest celebration of children who grow up in foster or residential care. Each year the purpose is to take a moment to reflect on your understanding of children in care and celebrate the outcomes they achieve, despite a challenging start to their lives.
Through all the touchpoints a strong presence of unity and consistency was achieved by using 2 overlapping circles which represent Venn diagrams. The meaning behind the Venn diagrams is to visually represent the two separate parties involved in the foster care process and how they would combine, connect, and create similarities when they intersect.
