GRWN - Gardening Made Simple
GRWN is an Australian company dedicated to promoting the ability to grow produce and plants within your own home.
The goal of this project was to help avoid inflated prices in the fruit and vegetable supply chain and avoid food insecurity and food wastage. the secondary objective for GRWN was to bring a new brand and accompanying products to the home gardening market whilst also standing out against competitors such as Mr Fothergills and The Good Plant Co.
With the values of practicality, growth, inclusivity and sustainability. The design of the packages hones in on the idea of being environmentally friendly by printing on exposed recycled stock and only using opaque white. The design itself shows insight into the plants that are in seed form inside the box and shows the different textures they hold as well.
